Conflicting Views On Influencer Marketing

TL;DR — Everyone seems to have an opinion on the value of influencer marketing. It’s just media: measure it, optimize it and compare it to other options.

Having spent the last decade of my career focused on influencer marketing, I avidly read about the space constantly. This weekend I saw several conflicting articles about the efficacy of the industry and its future. As with any form of media going through a maturation process, there are varied viewpoints, and what worked just months ago might not work now, or what works for some doesn’t work for others. This is especially true of all digital media as most of the distribution platforms are constantly changing the underlying algorithms and subsequently changing the performance of media on those channels. Being a modern marketer requires constant emergence in, and experimentation with, organic media to understand how it works. Set it and forget it marketing will result in suboptimal results.

Influencer Marketing ROI — Tapinfluence

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John Andrews

John Andrews

5.4K Followers

Mary Catherine’s Dad, Mary Shannon’s Husband, Shopper Marketer, Duke Fan, Hiker, Collective Bias Co-Founder, Walmart Elevenmoms maker, Slow Driver