Jet.com and Amazon Sell Nikes. But Not the Cool Ones.

I’m a sneakerhead. I love sneakers and other than basic Chuck’s, I’m not wearing production shoes. The industry has long used a halo strategy to drive its business, creating exclusive models and limited colorways that sell for exorbitant prices but the volume comes from the mass market production shoes. Think of the Chevy Corvette and the Chevy Cruze. One is the brand flagship and mid-life crisis…